Feature Driven Development

How to Write a Good Advertisement author: Victor O. Schwab asin: 0879803975 binding: Paperback list price: $20.00 USD amazon price: $13.60 USD

The sole purpose of a headline is get the person to read the sub-head. The sole purpose of a sub-head is to get the person to keep reading the content. Useful lessons on copywriting.

Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and author: Joseph Sugarman asin: 1891686038 binding: Hardcover list price: $19.95 USD amazon price: $19.95

Ignore a lot of the words on the front and back cover. There are some really good thinking tools in here that you can apply to our line of business.

Secrets of Consulting: A Guide to Giving and Getting Advice Successfully author: Gerald M. Weinberg asin: 0932633013 binding: Paperback list price: $29.95 USD amazon price: $29.95

I consider this book a competitive weapon - a significant competitive advantage. Anything written by Weinberg is worth reading. I once told Jerry that much of his stuff (and others) I read and then go "I wish I wrote that.". He replied something like "yes I used to think that way too then I learned to just be glad that I read it." 'nuff said?

Crossing the Chasm author: Geoffrey A. Moore asin: 0060517123 binding: Paperback list price: $17.95 USD amazon price: $12.21 USD

The first ediiton of this book is also great. One of the really insightful books about high tech marketing.